All pro-life organizations ought to have some presence on social media, but there are some common mistakes that can drastically reduce the effectiveness of a Facebook page. Speaking as someone with experience as a Students for Life leader, running an effective Facebook page is not as difficult as it looks. This post will help you see actual results rather than just having your Facebook page sit there as another task on your long to-do list. It just takes some intentionality.
If you do not already have a public Facebook page for your group, then you need to create one right away. A Facebook group for your club members to privately chat in is not the same as a page because it does not allow you to develop either a public following or interest in your group. The Facebook page is a public platform that allows people to find you, follow what is happening with your group, and share your posts with their friends.
These 16 tips will help you to get measurable results from your Facebook page: