All pro-life organizations ought to have some presence on social media, but there are some common mistakes that can drastically reduce the effectiveness of a Facebook page. Speaking as someone with experience as a Students for Life leader, running an effective Facebook page is not as difficult as it looks. This post will help you see actual results rather than just having your Facebook page sit there as another task on your long to-do list. It just takes some intentionality.
If you do not already have a public Facebook page for your group, then you need to create one right away. A Facebook group for your club members to privately chat in is not the same as a page because it does not allow you to develop either a public following or interest in your group. The Facebook page is a public platform that allows people to find you, follow what is happening with your group, and share your posts with their friends.
These 16 tips will help you to get measurable results from your Facebook page:
Whether you are participating in legislative efforts, sidewalk advocacy, volunteering at a Pregnancy Resource Center, or leading a Students for Life group, you should be talking about your pro-life work. Pro-lifers need to talk more about what we are doing for the movement because building awareness is half the battle of grassroots mobilization efforts. Successful social change comes from recruiting those who agree and reaching out to those who disagree.
Let’s take a look at how pro-choice people discuss their activism. I am going to use the Women’s March of January 2017 as a case study for how we as pro-life advocates can improve our own messaging by examining the March’s approach and identifying what we can learn from it. The second Women’s March took place this year on January 20th, but, for the sake of simplicity, I am only going to reference the first march in this post. The march this year was less clear and consistent in its messaging, so it isn’t as useful a case study.
When the Women’s March took place last year, it was discussed all over social media, news sites, and in our communities: the kind of buzz that every social protest hopes to create. People talked about why they were going, how they planned on getting there, and what their experience was like after they came back from either the national or local march. If activism sparks discussion, it is a sign that the activism achieved some level of success. These marches were not just public demonstrations which took place on one day and were over the next. The people participating talked about it openly before, during, and after with anyone that they could reach.
Here are my takeaways after closely studying the success and shortcomings of the pro-choice movement’s participation in the Women’s March:
Sometimes it is tough to be a pro-life college student. Most challenges students face are found on campus during a tabling event or with the administration, but sometimes they are inside the classroom. Far too often when pro-life students dare to speak up in defense of the unborn, professors attempt to humiliate and silence them. [Tweet that!]
I experienced this first hand in a biology class during my freshman year. The class focused on technological advances in the field of biology and the ethical concerns which accompanied the advancements.
My professor, “Dr. Nation,” covered each topic with a series of lectures, and then allowed a discussion day with groups of students representing the pro and con side of the issue for the class, followed by a Q&A portion. After the presentation on embryonic stem cell research, I excitedly got in line to ask my question for the pro-embryonic stem cell research team. They had made a case for the research on the basis that we should take advantage of the embryos instead of just letting them go to waste. This was one of the first times I had the opportunity in college to speak up for the pro-life perspective. I had just returned from my first March for Life and was nervous to challenge the students in front of the class.
Each student in front of me stepped up to ask a clarification question about something from either presentation, and a few challenged the con side. I was the first person to make any sort of case for the pro-life side in the entire semester. My turn came, and I began to ask the students if they would use the same argument to advocate for the intentional destruction of human life in other cases if it would mean biological research could progress. I was about to give a thought experiment example when Dr. Nation cut me off. He had not done this a single time with any of the students that day or in any other discussion days in the entire semester.
I hope that as more groups purchase the Equipped for Life Course, they will be prepared to participate in more outreach events like polling tables. Having a strategic plan in mind and practical supplies on hand can help your event be a greater success. Speaking as the president of a Students for Life (SFL) group that does regular outreach, here are my ten tips:
#1: Code of Conduct Agreement
I highly recommend asking each volunteer to sign a code of conduct agreement prior to arriving at outreach so they know what sort of behavior is expected and prohibited. It can be as simple as a non-violence pledge and the information of an emergency contact. You’ll want to keep these forms in a folder or binder with you at the outreach site in case something goes amiss. It also makes it really easy to respond to angry pro-choice people that say we’re like people who bomb clinics. You can just say, “No, we aren’t,” but it’s more convincing to say, “No, we aren’t, in fact everyone from our club has signed a volunteer agreement stating that they are opposed to violence against abortion practitioners and their facilities.”
If it would help you get started, you can feel free to download the volunteer agreement ERI uses when leading outreaches and edit it however you see fit.
#2: Schedule Volunteer Shifts
You will need to have volunteers sign up for shifts throughout the day, preferably that overlap by 15-30 minute intervals so you can switch out gracefully. Keep in mind that you may run into a situation where several volunteers at a time will be in the middle of dialogues, so try to have as many people scheduled at the event as you can without creating a crowd around the table.