Get Noticed in a Noisy World

Platform: Get Noticed in a Noisy World (Thomas Nelson, 2012)

3DPlatformCover-2If you’re  familiar with Michael Hyatt’s work, you know I’m clearly a fan. I use Michael’s website theme and before that, I was modeling much of my website on what Michael does.

“Platform” is the book that inspired me to take blogging and leadership seriously, and the practical advice in it has been invaluable to me. If you aspire to create great content and get that content in front of a large audience, this book is a must-read.

Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (HarperBusiness, 2013)

jabjab“Jab, Jab, Jab, Right Hook” is the single best book I’ve ever read on social media best practices. I took some social media seminars and webinars four years ago and have based most of my practices on what I learned then. Little did I realize how much the social media platforms have changed, often making the best practices of 2000 the worst practices of 2014! This book was just published last year and is completely up to date.

My favorite aspect of the book is that Gary includes over one hundred color screenshots of other brands using these social media platforms, usually poorly, with his commentary. The lessons I learned from those examples stuck in my head and I’m in the process of improving the way I use Facebook and Twitter because of these tips. I strongly recommend it.

Logic: What’s Missing from Public Discourse

Crisis Magazine
April 30, 2014

I love this quote:

So, for example, when two people are arguing about whether something is “fair” or “unfair,” and by “fair” one person means “getting to keep what I earn” and the other person means “everyone getting the same,” these two people aren’t really arguing at all; they’re simply talking past one another. The one might as well be speaking Chinese and the other German.

This really got to me. I was on the fence about the whole pro-life/pro-choice debate, but seeing the words she wrote on her t-shirt got to me. I am ashamed to admit it but I never thought about a fetus like that before.

~ Redittor after reading this post about my friend Deanna and the pro-life shirt she wore to the Canadian March for Life. (Original thread here.)