Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (HarperBusiness, 2013)

jabjab“Jab, Jab, Jab, Right Hook” is the single best book I’ve ever read on social media best practices. I took some social media seminars and webinars four years ago and have based most of my practices on what I learned then. Little did I realize how much the social media platforms have changed, often making the best practices of 2000 the worst practices of 2014! This book was just published last year and is completely up to date.

My favorite aspect of the book is that Gary includes over one hundred color screenshots of other brands using these social media platforms, usually poorly, with his commentary. The lessons I learned from those examples stuck in my head and I’m in the process of improving the way I use Facebook and Twitter because of these tips. I strongly recommend it.

Comments (1) | | Posted in Books
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Please note: The goal of the comments section on this blog is simply and unambiguously to promote productive dialogue. We reserve the right to delete comments that are snarky, disrespectful, flagrantly uncharitable, offensive, or off-topic. If in doubt, read our Comments Policy.