Whether you are participating in legislative efforts, sidewalk advocacy, volunteering at a Pregnancy Resource Center, or leading a Students for Life group, you should be talking about your pro-life work. Pro-lifers need to talk more about what we are doing for the movement because building awareness is half the battle of grassroots mobilization efforts. Successful social change comes from recruiting those who agree and reaching out to those who disagree.
Let’s take a look at how pro-choice people discuss their activism. I am going to use the Women’s March of January 2017 as a case study for how we as pro-life advocates can improve our own messaging by examining the March’s approach and identifying what we can learn from it. The second Women’s March took place this year on January 20th, but, for the sake of simplicity, I am only going to reference the first march in this post. The march this year was less clear and consistent in its messaging, so it isn’t as useful a case study.
Estimated reading time: 10 minutes.
When the Women’s March took place last year, it was discussed all over social media, news sites, and in our communities: the kind of buzz that every social protest hopes to create. People talked about why they were going, how they planned on getting there, and what their experience was like after they came back from either the national or local march. If activism sparks discussion, it is a sign that the activism achieved some level of success. These marches were not just public demonstrations which took place on one day and were over the next. The people participating talked about it openly before, during, and after with anyone that they could reach.
Here are my takeaways after closely studying the success and shortcomings of the pro-choice movement’s participation in the Women’s March: