I heard of Online For Life several months ago, but hadn’t yet taken the time to learn about what they do. Then a friend of mine while discussing pro-life strategy mentioned them and had some great things to say. This morning I read an interview with their founder Brian Fisher on LifeSiteNews. You should check it out.
I’m encouraged to know that there is another innovative pro-life organization that doesn’t want to just stick with doing the same thing simply because that’s what they did 30 years ago. (No, I’m not naming names of organizations that do that here, even if you ask.) I’ll just say that I’m most impressed with organizations that think outside the box and try new things, particularly things that are measurable. Students for Life of America and Justice For All have done a great job changing things up, and I know they aren’t the only ones.
A few of my favorite quotes from Brian in the interview:
“What we did two years ago we don’t do anymore, and what we do now, we won’t do two years from now.”
“…if it we can’t measure it, we won’t do it. The second part to that is that if we can measure it, we can improve it.”